Your browser is outdated!

To ensure you have the best experience and security possible, update your browser. Update now

×

MILAN STRAUB

MILAN STRAUB

Senior Performance Marketing Manager

Digital Marketing / Performance Marketing
Online campaign
SEM
Data
SEO
30 years old
Employed Open to opportunities
Experience
  • Achievements:
    ▸ Completed My Objectives By 100%+
    ▸ x 8 Initiative prioritised: Tracking update, Product Tag Update, New subdomain, New commercials, Reporting update, Additional Data, SFTP requests x 2, Product Feed.
    ▸ Worked with key partners
    ▸ Automated approval and decline process our entire channels
    ▸ Built multiple tier 1 affiliate partnerships: Quidco / Topcashback
    ▸x 2 Work Direct campaigns
    ▸ x 4 Exclusive deals secured
    ▸ x 1 TravelSuperstar Award
    ▸ x 1 Contract renegotiation
    ▸ Charity Committee Member
    ▸ Cross-group collaboration
  • Affiliate Marketing:
    ▸ Build long term partnership
    ▸ Organise publisher days
    ▸ Identify growth areas base on data
    ▸ Implement a revenue/gp "bucket strategy"
    ▸ Adopt a publisher tiering strategy
    ▸ Capacity to launch new products
    including tagging set up, testing
    ▸ Ability to work with multiple complex business models: CPC, CPA, CPL, CPM, Rev share
    ▸ Working on technical projects with key partners: Kayak, HotelsCombined, Virgin Atlantic.
    ▸ Secure and negotiate additional exposure on a CPCi, CPAi, Rev-share
    ▸ Forecast, negotiate, plan, book and Execute online paid tenancies.
    ▸ Strong knowledge in data mining & optimizations
    ▸ Create 121 & Working direct relationships including contract & commercial negotiations
    ▸ Conduct RFI / RFP processes & launch an affiliate program from scratch
    ▸ Set a vision for the channel to create a unique strategy with a set budget & clear deliverables
    ▸ Ownership of multiple products: Holidays, Car Hire, Travel Insurance and Hotels.
    ▸ Knowledge of working with multiple complex business models
    ▸ Managing day to day publisher requests & Creatives management
    ▸ Create key initiatives & lead a tech project from ideation to implementation
    ▸ Compile a targeted publisher recruitment strategy & commission structure
    ▸ Experience of using Tableau and Excel for reporting.
    ▸ Build reporting suite on Excel & make effective data-driven channel optimization
    ▸ Ability to forecast Affiliates performances & deliver against the target set
    ▸ Identify and running a cross-promotional campaign
    ▸ Working with the external Account lead, manager & campaign assistant.
    ▸ Spot business opportunities & create long term relationships with stakeholders
    ▸ Organising and attending QBRs: monthly catch up, Weekly calls.
    ▸ Presented my successes during company-wide meetings.
    ▸ Leading various internal meetings: weekly Trade meeting, monthly affiliates meetings & marketing meetings
    ▸ Building long term sustainable relationships with publishers
    ▸ Collaborating with other departments to align strategy with the wider business objectives
    ▸ Integrating 360 marketing campaigns
    ▸ Putting together regular comms for publishers.
    ▸ Updating daily, weekly, monthly reporting suits.
    ▸ Designing creatives on Sketch
    ▸ Running a consistent number of A/B tests.
    ▸ (Re-)Negotiate contract agreement with third parties
    ▸ Organise publisher days
    ▸ Attended multiple conferences: Performance In, PMA, PI Live, Affiliate huddle, AWIN black tie, Travolution Awards.
  • Paid Search:
    ▸ Strong knowledge in data mining & optimizations
    ▸ Hands-on management style on multiple search accounts: Flights, Cruise, Villas, Airport Parking, Airport Hotel, Ferries, Airport Transfers, Airport Lounges.
    ▸ Implement a revenue/gp "bucket strategy"
    ▸ Manage big budgets
    ▸ Creating a campaign calendar in line with the wider other department goals
    ▸ Performing daily bidding optimization & implementing granular bidding strategy including: bidding folders/device adj/day adj/time adj/landing page/seasonal/demographic optimization.
    ▸ Capacity to launch new products & comfortable with tagging set up and performance tracking.
    ▸ Running SQRs & campaign creations & keyword/ad copy/ad extensions expansion
    ▸ Building audiences & running retargeting activity via email/display/search
    ▸ Performance reporting & budget management
    ▸ Being the main point of contact for: weekly trade meetings, monthly paid search meetings & marketing meetings
    ▸ Usage of building optimization software, Marin and search platforms such as Google Ad, Microsoft Ads.
    ▸ Ability to forecast Paid Search performances & deliver against any target set
    ▸ Expanded our 2020 keywords
    ▸ Create destination led campaign
    ▸ Create and optimise DSA campaigns
    ▸ Create and optimise DLP campaigns
    ▸ Attended multiple conferences & product updates: Performance In, PMA, Google Summit (Dublin & London), Google product updates, SEO Brighton.
  • Influencer Marketing:
    ▸ Onboard an influencer marketing platform
    ▸ Running influencer marketing campaigns
    ▸ Identifying & selecting influencers with work with.
    ▸ Running competitions on social media platforms such as Instagram/Facebook
  • Travolution 2018 Rising Star Award Winner:
    ▸ For delivering outstanding performances on both Paid Search & Affiliates.
    ▸ Also for my enthusiasm, determination and creativity in generating high performances for TravelSupermarket.
  • 360 Online Marketing Campaign:
    ▸ Secure an exclusive with our commercial/partnership team.
    ▸ Build a dedicated landing page
    ▸ Negotiate and secure additional traffic push
    ▸ Fully integrate the campaign across other channels
  • Merchandising:
    ▸ Tracking set up traffic
    ▸ Testing
    ▸ Create the landing page
    ▸ Put together the content
    ▸ Tracking testing
    ▸ Content optimisation
    ▸ UX optimisation
  • Competition Campaign:
    ▸ Involved in the design and conception of a competition campaign
    ▸ Responsible for creative assets creation and repurpose across channels.
  • Achievements :
    ▸ Completed My Objectives By 100%+
    ▸ x 4 Initiative prioritised: Tracking update, 2x White Label Solution, Product Feed.
    ▸ Worked with key partners: Kayak, Hotels Combined
    ▸ Built multiple Tier 1 affiliate partnerships
    ▸ x 2 Work Direct campaigns
    ▸ x 1 Exclusive deals secured
    ▸ x 1 TravelSuperstar Award
    ▸ x 1 Contract renegotiation
    ▸ Cross-group collaboration
  • Affiliate Marketing:
    ▸ Build long term partnership
    ▸ Organise publisher days
    ▸ Identify growth areas base on data
    ▸ Implement a revenue/gp "bucket strategy"
    ▸ Adopt a publisher tiering strategy
    ▸ Capacity to launch new products
    including tagging set up, testing
    ▸ Ability to work with multiple complex business models: CPC, CPA, CPL, CPM, Rev share
    ▸ Working on technical projects with key partners: Kayak, HotelsCombined, Virgin Atlantic.
    ▸ Secure and negotiate additional exposure on a CPCi, CPAi, Rev-share
    ▸ Forecast, negotiate, plan, book and Execute online paid tenancies.
    ▸ Strong knowledge in data mining & optimizations
    ▸ Create 121 & Working direct relationships including contract & commercial negotiations
    ▸ Conduct RFI / RFP processes & launch an affiliate program from scratch
    ▸ Set a vision for the channel to create a unique strategy with a set budget & clear deliverables
    ▸ Ownership of multiple products: Holidays, Car Hire, Travel Insurance and Hotels.
    ▸ Knowledge of working with multiple complex business models
    ▸ Managing day to day publisher requests & Creatives management
    ▸ Create key initiatives & lead a tech project from ideation to implementation
    ▸ Compile a targeted publisher recruitment strategy & commission structure
    ▸ Experience of using Tableau and Excel for reporting.
    ▸ Build reporting suite on Excel & make effective data-driven channel optimization
    ▸ Ability to forecast Affiliates performances & deliver against the target set
    ▸ Identify and running a cross-promotional campaign
    ▸ Working with the external Account lead, manager & campaign assistant.
    ▸ Spot business opportunities & create long term relationships with stakeholders
    ▸ Organising and attending QBRs: monthly catch up, Weekly calls.
    ▸ Presented my successes during company-wide meetings.
    ▸ Leading various internal meetings: weekly Trade meeting, monthly affiliates meetings & marketing meetings
    ▸ Building long term sustainable relationships with publishers
    ▸ Collaborating with other departments to align strategy with the wider business objectives
    ▸ Integrating 360 marketing campaigns
    ▸ Putting together regular comms for publishers.
    ▸ Updating daily, weekly, monthly reporting suits.
    ▸ Designing creatives on Sketch
    ▸ Running a consistent number of A/B tests.
    ▸ (Re-)Negotiate contract agreement with third parties
    ▸ Organise publisher days
    ▸ Attended multiple conferences: Performance In, PMA, PI Live, Affiliate huddle, AWIN black tie, Travolution Awards.
  • Paid Search:
    ▸ Strong knowledge in data mining & optimizations
    ▸ Hands-on management style on multiple search accounts: Flights, Cruise, Villas, Airport Parking, Airport Hotel, Ferries, Airport Transfers, Airport Lounges.
    ▸ Implement a revenue/gp "bucket strategy"
    ▸ Manage big budgets
    ▸ Creating a campaign calendar in line with the wider other department goals
    ▸ Performing daily bidding optimization & implementing granular bidding strategy including: bidding folders/device adj/day adj/time adj/landing page/seasonal/demographic optimization.
    ▸ Capacity to launch new products & comfortable with tagging set up and performance tracking.
    ▸ Running SQRs & campaign creations & keyword/ad copy/ad extensions expansion
    ▸ Building audiences & running retargeting activity via email/display/search
    ▸ Performance reporting & budget management
    ▸ Being the main point of contact for: weekly trade meetings, monthly paid search meetings & marketing meetings
    ▸ Usage of building optimization software, Marin and search platforms such as Google Ad, Microsoft Ads.
    ▸ Ability to forecast Paid Search performances & deliver against any target set
    ▸ Expanded our 2018/2019 keywords
    ▸ Create destination led campaign
    ▸ Create/launch and optimise DSA campaigns
    ▸ Create and optimise DLP campaigns
    ▸ Attended multiple conferences & product updates.
  • Evode Group (parent company):

    www.Choosey.com (subsidiary)
    www.Merchmaker.com (subsidiary)
  • Paid search: PPC - Google shopping listing (PLA) - Visuals site links
  • Google Adwords: Keyword research -Competition analysis - Bidding strategy - Campaign set up - Analysis - Reporting - Diagnostic - Optimisation - Recommendations
  • Content Marketing: Benchmark - Creative thinking & research - Content planning & creation & publishing automation
  • Affiliate Network: Affiliate program setup - Affiliate research & recruitment process - Campaign planning & visibility & exposure optimisation - Additional exposure negotiation
  • Audit: Choosey & Merchmaker
    Customer journey - UX - Purchasing process - Sign-up - Check out process -
    Social media activity - Evaluation Analysis - Recommendations - Diagnostic - Optimisation
  • Google Analytics: Channel analysis - Reporting - Diagnostic - Optimization - Recommendations - Users Demographic & Device Segmentation
  • Magento: Sales & Product & Customer - Reporting - Analysis - Diagnostic - Recommendations - Optimisation
  • Social Media: Twitter - Facebook - Linkedin - Instagram
  • Customer Reviews: CR software selection & Implementation - Data collection - Product review & Company review & Review Collection
  • Prospector Development
  • SalesForce Data Quality
  • Add fresh prospects into Salesforce
  • Reporting
  • Prospects data quality on SalesForce
  • Prospector follow-up
  • Data analyse
  • Data mining
  • Data search
  • Creation and update of web content on the company different websites through OpenCMS
  • Add products on the company websites
  • Prospect follow up and distribution of the information to the sales managers
  • Samples Management
  • Order and production management
  • Logistic support
  • Involvement in the creation of new marketing material (catalogues)
  • Selection of a media watch service provider
  • Mailing operation
  • Phoning
  • Phoning (French/English/Spanish)
  • Phoning data base creation
  • Mailing operation creation and launch (French/English/Spanish)
  • Client prospection (French/English/Spanish)
  • Selection of the request for proposal
  • Market study
  • Business intelligence
  • Entry and data processing
  • Participation to the international water exhibition "Hydro Gaïa" Hydrogaïa
Education

Master of Business Administration MBA in Digital Marketing & Social Media

SUP DE PUB London

January 2016 to July 2016
Introduction to Great Britain - Analysis of Best British Ads - Business Plan and Project Management - Internet Law - Business Management and Finance - Business Management - One-Day Pitch Workshop - Workshops SCA - Job Search Workshop - Competition Inter-promo - Competition NGO - Digital Marketing - Digital - Media Landscape - Total Internet Optimisation - Social Local Mobile Media - Measuring & Optimising DM Performance - Apps Economy - Internet of Things - Search Engine Optimization - Adwords Campaign - Social Media.

Master of Science in International Business Management

INSEEC Business School, Paris, FRANCE.

September 2014 to March 2015
New Marketing Trends - Geopolitics - Communication - American Accounting - Strategic Human Resources Management - Business Plan - Ethic & Sustainable Development - E-business - Cross Cultural Management - Negotiation - Business Strategy - Budgetary Management - International Advertising - Entrepreneurship & Innovation - Introduction to Finance - International Marketing -International Brand Management - International Business Law - Emerging Markets - International Public Relation Strategies.

1 year in International Business Exchange Program

KDU University Business School located in Kuala Lumpur, MALAYSIA.

July 2013 to July 2014
Financial Management 1 - Marketing - Event - Human Ressources - Business English 1 - Business English 2 - Research Method - Quantitative methodology - Qualitative Methodology - Enterprise Development Project - Dissertation - MICE - International Strategic Marketing
Member of the basket ball team - Participation in the organisation of a charity event for the orphans, Participation in the organisation of the charity event "Artist against abuse"​ - Participation in the organisation of the "KDU UC Run for Aids"​ a charity event with the aim to inform and raise funds for the "Malaysian Aids Council".

Bachelor Degree in International Business Management

IDRAC Business School

September 2011 to June 2013
Fundamental Marketing - Applied Marketing - Marketing - Management - Finance - Statistics - Sale - Negotiation - Commercial Law - Law - Accountability - Culture, Geopolitic - Theater - International Marketing - English - Business English - Spanish - Business Spanish - Strategic Marketing - Business Games - Interpersonal culture - Computing - Project development - CSS - Photoshop session

High School Diploma in Social & Economic Sciences

Institut Emmanuel d'Alzon

September 2009 to June 2010
Skills

Digital Performance Marketing

  • Paid Search: SA360 - Marin - Google Ads - Bing
    Expert
  • Affiliate Marketing: AWIN - WebGains - Trade Doubler - CJ
    Expert
  • Business Strategy/Innovation: 10+ Business cases prioritised
    Expert
  • UX: Customer Journey - Conversion Funnel
    Expert
  • Tracking: Double click - S2S - Google UTM - WorkDirect
    Expert
  • Working Direct Partnerships
    Advanced
  • E-commerce: Magento
    Advanced
  • Product Feed
    Advanced
  • Social Media: Facebook - Instagram - LinkedIn - Twitter
    Advanced
  • Mobile Applications
    Advanced
  • Performance Reporting: Excel - Tableau - Google Analytics
    Advanced
  • White Label Integration
    Advanced
  • Entrepreneurship
    Advanced
  • 360 Campaign
    Advanced
  • Influencer Marketing: Tailify - Tribe - Found - Buzzoule
    Advanced
  • Retargeting
    Advanced
  • SEO: Onsite & Offsite - SEMRush - SImilarWeb - Moz - GA - Keyword Planner
    Advanced
  • Merchandising; AEM - OpenCMS
    Advanced
  • Display Ad: NMPI - Criteo - NetMedia Planet
    Good
  • Creative Design: Sketch
    Good
  • Google Shopping Campaign
    Good
  • Customer Loyalty: Trustpilot - Feefo - Reviews.co.uk - Power Reviews
    Good
  • Influencer Marketing
    Good
  • Start-up
    Good
  • Content Strategy
    Good

Traits of personality

  • Passionate & Enthusiastic
  • Creative & Perfectionist
  • Mentoring & Coaching
  • Problem solver & People person
  • Goal oriented & Getting things done!

Languages

  • French: native
  • English: professional
  • Spanish: advance

Microsoft Office

  • Word
  • Outlook
  • Excel

Design and Presentation

  • Keynote
  • Sketch
  • Power Point
  • Prezi
Interests

Charity Fundraising

  • Vertical Rush 2018 (Shelter UK)
  • London to Paris in 3 days cycling challenge 2018 (Shelter UK) 2018
  • MSMG Football Tournament 2019
  • Climbing Ben Nevis 2019

Sports

  • Running
  • Gym
  • Cycling
  • Football
  • Basketball

Travel

  • Canada
  • Brazil - Mexico
  • Malaysia - Thailand - Cambodia - Singapour
  • England - Scotland
  • Italy - Spain - Portugal - Canary Islands
  • Germany - Belgium - Netherlands - Romania - Austria - Ukraine - Czech Republic - Poland - Hungary
  • Morocco - Tunisia - Cape Verde
  • Belgium - Luxembourg - Netherlands