MILAN STRAUB

Experience

Achievements:
▸ Completed My Objectives By 100%+
▸ x 8 Initiative prioritised: Tracking update, Product Tag Update, New subdomain, New commercials, Reporting update, Additional Data, SFTP requests x 2, Product Feed.
▸ Worked with key partners
▸ Automated approval and decline process our entire channels
▸ Built multiple tier 1 affiliate partnerships: Quidco / Topcashback
▸x 2 Work Direct campaigns
▸ x 4 Exclusive deals secured
▸ x 1 TravelSuperstar Award
▸ x 1 Contract renegotiation
▸ Charity Committee Member
▸ Cross-group collaboration
Affiliate Marketing:
▸ Build long term partnership
▸ Organise publisher days
▸ Identify growth areas base on data
▸ Implement a revenue/gp "bucket strategy"
▸ Adopt a publisher tiering strategy
▸ Capacity to launch new products
including tagging set up, testing
▸ Ability to work with multiple complex business models: CPC, CPA, CPL, CPM, Rev share
▸ Working on technical projects with key partners: Kayak, HotelsCombined, Virgin Atlantic.
▸ Secure and negotiate additional exposure on a CPCi, CPAi, Rev-share
▸ Forecast, negotiate, plan, book and Execute online paid tenancies.
▸ Strong knowledge in data mining & optimizations
▸ Create 121 & Working direct relationships including contract & commercial negotiations
▸ Conduct RFI / RFP processes & launch an affiliate program from scratch
▸ Set a vision for the channel to create a unique strategy with a set budget & clear deliverables
▸ Ownership of multiple products: Holidays, Car Hire, Travel Insurance and Hotels.
▸ Knowledge of working with multiple complex business models
▸ Managing day to day publisher requests & Creatives management
▸ Create key initiatives & lead a tech project from ideation to implementation
▸ Compile a targeted publisher recruitment strategy & commission structure
▸ Experience of using Tableau and Excel for reporting.
▸ Build reporting suite on Excel & make effective data-driven channel optimization
▸ Ability to forecast Affiliates performances & deliver against the target set
▸ Identify and running a cross-promotional campaign
▸ Working with the external Account lead, manager & campaign assistant.
▸ Spot business opportunities & create long term relationships with stakeholders
▸ Organising and attending QBRs: monthly catch up, Weekly calls.
▸ Presented my successes during company-wide meetings.
▸ Leading various internal meetings: weekly Trade meeting, monthly affiliates meetings & marketing meetings
▸ Building long term sustainable relationships with publishers
▸ Collaborating with other departments to align strategy with the wider business objectives
▸ Integrating 360 marketing campaigns
▸ Putting together regular comms for publishers.
▸ Updating daily, weekly, monthly reporting suits.
▸ Designing creatives on Sketch
▸ Running a consistent number of A/B tests.
▸ (Re-)Negotiate contract agreement with third parties
▸ Organise publisher days
▸ Attended multiple conferences: Performance In, PMA, PI Live, Affiliate huddle, AWIN black tie, Travolution Awards.
Paid Search:
▸ Strong knowledge in data mining & optimizations
▸ Hands-on management style on multiple search accounts: Flights, Cruise, Villas, Airport Parking, Airport Hotel, Ferries, Airport Transfers, Airport Lounges.
▸ Implement a revenue/gp "bucket strategy"
▸ Manage big budgets
▸ Creating a campaign calendar in line with the wider other department goals
▸ Performing daily bidding optimization & implementing granular bidding strategy including: bidding folders/device adj/day adj/time adj/landing page/seasonal/demographic optimization.
▸ Capacity to launch new products & comfortable with tagging set up and performance tracking.
▸ Running SQRs & campaign creations & keyword/ad copy/ad extensions expansion
▸ Building audiences & running retargeting activity via email/display/search
▸ Performance reporting & budget management
▸ Being the main point of contact for: weekly trade meetings, monthly paid search meetings & marketing meetings
▸ Usage of building optimization software, Marin and search platforms such as Google Ad, Microsoft Ads.
▸ Ability to forecast Paid Search performances & deliver against any target set
▸ Expanded our 2020 keywords
▸ Create destination led campaign
▸ Create and optimise DSA campaigns
▸ Create and optimise DLP campaigns
▸ Attended multiple conferences & product updates: Performance In, PMA, Google Summit (Dublin & London), Google product updates, SEO Brighton.
Influencer Marketing:
▸ Onboard an influencer marketing platform
▸ Running influencer marketing campaigns
▸ Identifying & selecting influencers with work with.
▸ Running competitions on social media platforms such as Instagram/Facebook
Travolution 2018 Rising Star Award Winner:
▸ For delivering outstanding performances on both Paid Search & Affiliates.
▸ Also for my enthusiasm, determination and creativity in generating high performances for TravelSupermarket.
360 Online Marketing Campaign:
▸ Secure an exclusive with our commercial/partnership team.
▸ Build a dedicated landing page
▸ Negotiate and secure additional traffic push
▸ Fully integrate the campaign across other channels
Merchandising:
▸ Tracking set up traffic
▸ Testing
▸ Create the landing page
▸ Put together the content
▸ Tracking testing
▸ Content optimisation
▸ UX optimisation
Competition Campaign:
▸ Involved in the design and conception of a competition campaign
▸ Responsible for creative assets creation and repurpose across channels.

Achievements :
▸ Completed My Objectives By 100%+
▸ x 4 Initiative prioritised: Tracking update, 2x White Label Solution, Product Feed.
▸ Worked with key partners: Kayak, Hotels Combined
▸ Built multiple Tier 1 affiliate partnerships
▸ x 2 Work Direct campaigns
▸ x 1 Exclusive deals secured
▸ x 1 TravelSuperstar Award
▸ x 1 Contract renegotiation
▸ Cross-group collaboration
Affiliate Marketing:
▸ Build long term partnership
▸ Organise publisher days
▸ Identify growth areas base on data
▸ Implement a revenue/gp "bucket strategy"
▸ Adopt a publisher tiering strategy
▸ Capacity to launch new products
including tagging set up, testing
▸ Ability to work with multiple complex business models: CPC, CPA, CPL, CPM, Rev share
▸ Working on technical projects with key partners: Kayak, HotelsCombined, Virgin Atlantic.
▸ Secure and negotiate additional exposure on a CPCi, CPAi, Rev-share
▸ Forecast, negotiate, plan, book and Execute online paid tenancies.
▸ Strong knowledge in data mining & optimizations
▸ Create 121 & Working direct relationships including contract & commercial negotiations
▸ Conduct RFI / RFP processes & launch an affiliate program from scratch
▸ Set a vision for the channel to create a unique strategy with a set budget & clear deliverables
▸ Ownership of multiple products: Holidays, Car Hire, Travel Insurance and Hotels.
▸ Knowledge of working with multiple complex business models
▸ Managing day to day publisher requests & Creatives management
▸ Create key initiatives & lead a tech project from ideation to implementation
▸ Compile a targeted publisher recruitment strategy & commission structure
▸ Experience of using Tableau and Excel for reporting.
▸ Build reporting suite on Excel & make effective data-driven channel optimization
▸ Ability to forecast Affiliates performances & deliver against the target set
▸ Identify and running a cross-promotional campaign
▸ Working with the external Account lead, manager & campaign assistant.
▸ Spot business opportunities & create long term relationships with stakeholders
▸ Organising and attending QBRs: monthly catch up, Weekly calls.
▸ Presented my successes during company-wide meetings.
▸ Leading various internal meetings: weekly Trade meeting, monthly affiliates meetings & marketing meetings
▸ Building long term sustainable relationships with publishers
▸ Collaborating with other departments to align strategy with the wider business objectives
▸ Integrating 360 marketing campaigns
▸ Putting together regular comms for publishers.
▸ Updating daily, weekly, monthly reporting suits.
▸ Designing creatives on Sketch
▸ Running a consistent number of A/B tests.
▸ (Re-)Negotiate contract agreement with third parties
▸ Organise publisher days
▸ Attended multiple conferences: Performance In, PMA, PI Live, Affiliate huddle, AWIN black tie, Travolution Awards.
Paid Search:
▸ Strong knowledge in data mining & optimizations
▸ Hands-on management style on multiple search accounts: Flights, Cruise, Villas, Airport Parking, Airport Hotel, Ferries, Airport Transfers, Airport Lounges.
▸ Implement a revenue/gp "bucket strategy"
▸ Manage big budgets
▸ Creating a campaign calendar in line with the wider other department goals
▸ Performing daily bidding optimization & implementing granular bidding strategy including: bidding folders/device adj/day adj/time adj/landing page/seasonal/demographic optimization.
▸ Capacity to launch new products & comfortable with tagging set up and performance tracking.
▸ Running SQRs & campaign creations & keyword/ad copy/ad extensions expansion
▸ Building audiences & running retargeting activity via email/display/search
▸ Performance reporting & budget management
▸ Being the main point of contact for: weekly trade meetings, monthly paid search meetings & marketing meetings
▸ Usage of building optimization software, Marin and search platforms such as Google Ad, Microsoft Ads.
▸ Ability to forecast Paid Search performances & deliver against any target set
▸ Expanded our 2018/2019 keywords
▸ Create destination led campaign
▸ Create/launch and optimise DSA campaigns
▸ Create and optimise DLP campaigns
▸ Attended multiple conferences & product updates.

Evode Group (parent company):

www.Choosey.com (subsidiary)
www.Merchmaker.com (subsidiary)
Paid search: PPC - Google shopping listing (PLA) - Visuals site links
Google Adwords: Keyword research -Competition analysis - Bidding strategy - Campaign set up - Analysis - Reporting - Diagnostic - Optimisation - Recommendations
Content Marketing: Benchmark - Creative thinking & research - Content planning & creation & publishing automation
Affiliate Network: Affiliate program setup - Affiliate research & recruitment process - Campaign planning & visibility & exposure optimisation - Additional exposure negotiation
Audit: Choosey & Merchmaker
Customer journey - UX - Purchasing process - Sign-up - Check out process -
Social media activity - Evaluation Analysis - Recommendations - Diagnostic - Optimisation
Google Analytics: Channel analysis - Reporting - Diagnostic - Optimization - Recommendations - Users Demographic & Device Segmentation
Magento: Sales & Product & Customer - Reporting - Analysis - Diagnostic - Recommendations - Optimisation
Social Media: Twitter - Facebook - Linkedin - Instagram
Customer Reviews: CR software selection & Implementation - Data collection - Product review & Company review & Review Collection

Prospector Development
SalesForce Data Quality
Add fresh prospects into Salesforce
Reporting
Prospects data quality on SalesForce
Prospector follow-up
Data analyse
Data mining
Data search

Intern in Marketing, Communicaton, and Community Management

Altuglas International by Arkema Group

May 2015 to July 2015

Internship

La Garenne Colombe

France

Creation and update of web content on the company different websites through OpenCMS
Add products on the company websites
Prospect follow up and distribution of the information to the sales managers
Samples Management
Order and production management
Logistic support
Involvement in the creation of new marketing material (catalogues)
Selection of a media watch service provider
Mailing operation
Phoning

Phoning (French/English/Spanish)
Phoning data base creation
Mailing operation creation and launch (French/English/Spanish)
Client prospection (French/English/Spanish)
Selection of the request for proposal
Market study
Business intelligence
Entry and data processing
Participation to the international water exhibition "Hydro Gaïa" Hydrogaïa

Education

Introduction to Great Britain - Analysis of Best British Ads - Business Plan and Project Management - Internet Law - Business Management and Finance - Business Management - One-Day Pitch Workshop - Workshops SCA - Job Search Workshop - Competition Inter-promo - Competition NGO - Digital Marketing - Digital - Media Landscape - Total Internet Optimisation - Social Local Mobile Media - Measuring & Optimising DM Performance - Apps Economy - Internet of Things - Search Engine Optimization - Adwords Campaign - Social Media.

New Marketing Trends - Geopolitics - Communication - American Accounting - Strategic Human Resources Management - Business Plan - Ethic & Sustainable Development - E-business - Cross Cultural Management - Negotiation - Business Strategy - Budgetary Management - International Advertising - Entrepreneurship & Innovation - Introduction to Finance - International Marketing -International Brand Management - International Business Law - Emerging Markets - International Public Relation Strategies.

Financial Management 1 - Marketing - Event - Human Ressources - Business English 1 - Business English 2 - Research Method - Quantitative methodology - Qualitative Methodology - Enterprise Development Project - Dissertation - MICE - International Strategic Marketing
Member of the basket ball team - Participation in the organisation of a charity event for the orphans, Participation in the organisation of the charity event "Artist against abuse" - Participation in the organisation of the "KDU UC Run for Aids" a charity event with the aim to inform and raise funds for the "Malaysian Aids Council".

Fundamental Marketing - Applied Marketing - Marketing - Management - Finance - Statistics - Sale - Negotiation - Commercial Law - Law - Accountability - Culture, Geopolitic - Theater - International Marketing - English - Business English - Spanish - Business Spanish - Strategic Marketing - Business Games - Interpersonal culture - Computing - Project development - CSS - Photoshop session

Skills

Paid Search: SA360 - Marin - Google Ads - Bing

Expert
Affiliate Marketing: AWIN - WebGains - Trade Doubler - CJ

Expert
Business Strategy/Innovation: 10+ Business cases prioritised

Expert
UX: Customer Journey - Conversion Funnel

Expert
Tracking: Double click - S2S - Google UTM - WorkDirect

Expert
Working Direct Partnerships

Advanced
E-commerce: Magento

Advanced
Product Feed

Advanced
Social Media: Facebook - Instagram - LinkedIn - Twitter

Advanced
Mobile Applications

Advanced
Performance Reporting: Excel - Tableau - Google Analytics

Advanced
White Label Integration

Advanced
Entrepreneurship

Advanced
360 Campaign

Advanced
Influencer Marketing: Tailify - Tribe - Found - Buzzoule

Advanced
Retargeting

Advanced
SEO: Onsite & Offsite - SEMRush - SImilarWeb - Moz - GA - Keyword Planner

Advanced
Merchandising; AEM - OpenCMS

Advanced
Display Ad: NMPI - Criteo - NetMedia Planet

Good
Creative Design: Sketch

Good
Google Shopping Campaign

Good
Customer Loyalty: Trustpilot - Feefo - Reviews.co.uk - Power Reviews

Good
Influencer Marketing

Good
Start-up

Good
Content Strategy

Good

Passionate & Enthusiastic
Creative & Perfectionist
Mentoring & Coaching
Problem solver & People person
Goal oriented & Getting things done!

French: native
English: professional
Spanish: advance

Word
Outlook
Excel

Keynote
Sketch
Power Point
Prezi

Interests

Vertical Rush 2018 (Shelter UK)
London to Paris in 3 days cycling challenge 2018 (Shelter UK) 2018
MSMG Football Tournament 2019
Climbing Ben Nevis 2019

Running
Gym
Cycling
Football
Basketball

Canada
Brazil - Mexico
Malaysia - Thailand - Cambodia - Singapour
England - Scotland
Italy - Spain - Portugal - Canary Islands
Germany - Belgium - Netherlands - Romania - Austria - Ukraine - Czech Republic - Poland - Hungary
Morocco - Tunisia - Cape Verde
Belgium - Luxembourg - Netherlands

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Senior Performance Marketing Manager

Performance Marketing Manager

Performance Marketing Executive

Digital Marketing Executive

Data Analyst

Intern in Marketing, Communicaton, and Community Management

Intern in Marketing - Export Service

Master of Business Administration MBA in Digital Marketing & Social Media

SUP DE PUB London

Master of Science in International Business Management

INSEEC Business School, Paris, FRANCE.

1 year in International Business Exchange Program

KDU University Business School located in Kuala Lumpur, MALAYSIA.

Bachelor Degree in International Business Management

IDRAC Business School

High School Diploma in Social & Economic Sciences

Institut Emmanuel d'Alzon

Digital Performance Marketing

Traits of personality

Languages

Microsoft Office

Design and Presentation

Charity Fundraising

Sports

Travel