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MILAN STRAUB

MILAN STRAUB

Senior Performance Marketing Manager

Digital Marketing / Performance Marketing
Online campaign
SEM
Data
SEO
30 years old
Employed Open to opportunities
Experience
  • Achievements:
    ▸ Completed My Objectives By 100%+
    ▸ x 8 Initiative prioritised: Tracking update, Product Tag Update, New subdomain, New commercials, Reporting update, Additional Data, SFTP requests x 2, Product Feed.
    ▸ Worked with key partners
    ▸ Automated approval and decline process our entire channels
    ▸ Built multiple tier 1 affiliate partnerships: Quidco / Topcashback
    ▸x 2 Work Direct campaigns
    ▸ x 4 Exclusive deals secured
    ▸ x 1 TravelSuperstar Award
    ▸ x 1 Contract renegotiation
    ▸ Charity Committee Member
    ▸ Cross-group collaboration
  • Affiliate Marketing:
    ▸ Build long term partnership
    ▸ Organise publisher days
    ▸ Identify growth areas base on data
    ▸ Implement a revenue/gp "bucket strategy"
    ▸ Adopt a publisher tiering strategy
    ▸ Capacity to launch new products
    including tagging set up, testing
    ▸ Ability to work with multiple complex business models: CPC, CPA, CPL, CPM, Rev share
    ▸ Working on technical projects with key partners: Kayak, HotelsCombined, Virgin Atlantic.
    ▸ Secure and negotiate additional exposure on a CPCi, CPAi, Rev-share
    ▸ Forecast, negotiate, plan, book and Execute online paid tenancies.
    ▸ Strong knowledge in data mining & optimizations
    ▸ Create 121 & Working direct relationships including contract & commercial negotiations
    ▸ Conduct RFI / RFP processes & launch an affiliate program from scratch
    ▸ Set a vision for the channel to create a unique strategy with a set budget & clear deliverables
    ▸ Ownership of multiple products: Holidays, Car Hire, Travel Insurance and Hotels.
    ▸ Knowledge of working with multiple complex business models
    ▸ Managing day to day publisher requests & Creatives management
    ▸ Create key initiatives & lead a tech project from ideation to implementation
    ▸ Compile a targeted publisher recruitment strategy & commission structure
    ▸ Experience of using Tableau and Excel for reporting.
    ▸ Build reporting suite on Excel & make effective data-driven channel optimization
    ▸ Ability to forecast Affiliates performances & deliver against the target set
    ▸ Identify and running a cross-promotional campaign
    ▸ Working with the external Account lead, manager & campaign assistant.
    ▸ Spot business opportunities & create long term relationships with stakeholders
    ▸ Organising and attending QBRs: monthly catch up, Weekly calls.
    ▸ Presented my successes during company-wide meetings.
    ▸ Leading various internal meetings: weekly Trade meeting, monthly affiliates meetings & marketing meetings
    ▸ Building long term sustainable relationships with publishers
    ▸ Collaborating with other departments to align strategy with the wider business objectives
    ▸ Integrating 360 marketing campaigns
    ▸ Putting together regular comms for publishers.
    ▸ Updating daily, weekly, monthly reporting suits.
    ▸ Designing creatives on Sketch
    ▸ Running a consistent number of A/B tests.
    ▸ (Re-)Negotiate contract agreement with third parties
    ▸ Organise publisher days
    ▸ Attended multiple conferences: Performance In, PMA, PI Live, Affiliate huddle, AWIN black tie, Travolution Awards.
  • Paid Search:
    ▸ Strong knowledge in data mining & optimizations
    ▸ Hands-on management style on multiple search accounts: Flights, Cruise, Villas, Airport Parking, Airport Hotel, Ferries, Airport Transfers, Airport Lounges.
    ▸ Implement a revenue/gp "bucket strategy"
    ▸ Manage big budgets
    ▸ Creating a campaign calendar in line with the wider other department goals
    ▸ Performing daily bidding optimization & implementing granular bidding strategy including: bidding folders/device adj/day adj/time adj/landing page/seasonal/demographic optimization.
    ▸ Capacity to launch new products & comfortable with tagging set up and performance tracking.
    ▸ Running SQRs & campaign creations & keyword/ad copy/ad extensions expansion
    ▸ Building audiences & running retargeting activity via email/display/search
    ▸ Performance reporting & budget management
    ▸ Being the main point of contact for: weekly trade meetings, monthly paid search meetings & marketing meetings
    ▸ Usage of building optimization software, Marin and search platforms such as Google Ad, Microsoft Ads.
    ▸ Ability to forecast Paid Search performances & deliver against any target set
    ▸ Expanded our 2020 keywords
    ▸ Create destination led campaign
    ▸ Create and optimise DSA campaigns
    ▸ Create and optimise DLP campaigns
    ▸ Attended multiple conferences & product updates: Performance In, PMA, Google Summit (Dublin & London), Google product updates, SEO Brighton.
  • Influencer Marketing:
    ▸ Onboard an influencer marketing platform
    ▸ Running influencer marketing campaigns
    ▸ Identifying & selecting influencers with work with.
    ▸ Running competitions on social media platforms such as Instagram/Facebook
  • Travolution 2018 Rising Star Award Winner:
    ▸ For delivering outstanding performances on both Paid Search & Affiliates.
    ▸ Also for my enthusiasm, determination and creativity in generating high performances for TravelSupermarket.
  • 360 Online Marketing Campaign:
    ▸ Secure an exclusive with our commercial/partnership team.
    ▸ Build a dedicated landing page
    ▸ Negotiate and secure additional traffic push
    ▸ Fully integrate the campaign across other channels
  • Merchandising:
    ▸ Tracking set up traffic
    ▸ Testing
    ▸ Create the landing page
    ▸ Put together the content
    ▸ Tracking testing
    ▸ Content optimisation
    ▸ UX optimisation
  • Competition Campaign:
    ▸ Involved in the design and conception of a competition campaign
    ▸ Responsible for creative assets creation and repurpose across channels.
  • Achievements :
    ▸ Completed My Objectives By 100%+
    ▸ x 4 Initiative prioritised: Tracking update, 2x White Label Solution, Product Feed.
    ▸ Worked with key partners: Kayak, Hotels Combined
    ▸ Built multiple Tier 1 affiliate partnerships
    ▸ x 2 Work Direct campaigns
    ▸ x 1 Exclusive deals secured
    ▸ x 1 TravelSuperstar Award
    ▸ x 1 Contract renegotiation
    ▸ Cross-group collaboration
  • Affiliate Marketing:
    ▸ Build long term partnership
    ▸ Organise publisher days
    ▸ Identify growth areas base on data
    ▸ Implement a revenue/gp "bucket strategy"
    ▸ Adopt a publisher tiering strategy
    ▸ Capacity to launch new products
    including tagging set up, testing
    ▸ Ability to work with multiple complex business models: CPC, CPA, CPL, CPM, Rev share
    ▸ Working on technical projects with key partners: Kayak, HotelsCombined, Virgin Atlantic.
    ▸ Secure and negotiate additional exposure on a CPCi, CPAi, Rev-share
    ▸ Forecast, negotiate, plan, book and Execute online paid tenancies.
    ▸ Strong knowledge in data mining & optimizations
    ▸ Create 121 & Working direct relationships including contract & commercial negotiations
    ▸ Conduct RFI / RFP processes & launch an affiliate program from scratch
    ▸ Set a vision for the channel to create a unique strategy with a set budget & clear deliverables
    ▸ Ownership of multiple products: Holidays, Car Hire, Travel Insurance and Hotels.
    ▸ Knowledge of working with multiple complex business models
    ▸ Managing day to day publisher requests & Creatives management
    ▸ Create key initiatives & lead a tech project from ideation to implementation
    ▸ Compile a targeted publisher recruitment strategy & commission structure
    ▸ Experience of using Tableau and Excel for reporting.
    ▸ Build reporting suite on Excel & make effective data-driven channel optimization
    ▸ Ability to forecast Affiliates performances & deliver against the target set
    ▸ Identify and running a cross-promotional campaign
    ▸ Working with the external Account lead, manager & campaign assistant.
    ▸ Spot business opportunities & create long term relationships with stakeholders
    ▸ Organising and attending QBRs: monthly catch up, Weekly calls.
    ▸ Presented my successes during company-wide meetings.
    ▸ Leading various internal meetings: weekly Trade meeting, monthly affiliates meetings & marketing meetings
    ▸ Building long term sustainable relationships with publishers
    ▸ Collaborating with other departments to align strategy with the wider business objectives
    ▸ Integrating 360 marketing campaigns
    ▸ Putting together regular comms for publishers.
    ▸ Updating daily, weekly, monthly reporting suits.
    ▸ Designing creatives on Sketch
    ▸ Running a consistent number of A/B tests.
    ▸ (Re-)Negotiate contract agreement with third parties
    ▸ Organise publisher days
    ▸ Attended multiple conferences: Performance In, PMA, PI Live, Affiliate huddle, AWIN black tie, Travolution Awards.
  • Paid Search:
    ▸ Strong knowledge in data mining & optimizations
    ▸ Hands-on management style on multiple search accounts: Flights, Cruise, Villas, Airport Parking, Airport Hotel, Ferries, Airport Transfers, Airport Lounges.
    ▸ Implement a revenue/gp "bucket strategy"
    ▸ Manage big budgets
    ▸ Creating a campaign calendar in line with the wider other department goals
    ▸ Performing daily bidding optimization & implementing granular bidding strategy including: bidding folders/device adj/day adj/time adj/landing page/seasonal/demographic optimization.
    ▸ Capacity to launch new products & comfortable with tagging set up and performance tracking.
    ▸ Running SQRs & campaign creations & keyword/ad copy/ad extensions expansion
    ▸ Building audiences & running retargeting activity via email/display/search
    ▸ Performance reporting & budget management
    ▸ Being the main point of contact for: weekly trade meetings, monthly paid search meetings & marketing meetings
    ▸ Usage of building optimization software, Marin and search platforms such as Google Ad, Microsoft Ads.
    ▸ Ability to forecast Paid Search performances & deliver against any target set
    ▸ Expanded our 2018/2019 keywords
    ▸ Create destination led campaign
    ▸ Create/launch and optimise DSA campaigns
    ▸ Create and optimise DLP campaigns
    ▸ Attended multiple conferences & product updates.
  • Evode Group (parent company):

    www.Choosey.com (subsidiary)
    www.Merchmaker.com (subsidiary)
  • Paid search: PPC - Google shopping listing (PLA) - Visuals site links
  • Google Adwords: Keyword research -Competition analysis - Bidding strategy - Campaign set up - Analysis - Reporting - Diagnostic - Optimisation - Recommendations
  • Content Marketing: Benchmark - Creative thinking & research - Content planning & creation & publishing automation
  • Affiliate Network: Affiliate program setup - Affiliate research & recruitment process - Campaign planning & visibility & exposure optimisation - Additional exposure negotiation
  • Audit: Choosey & Merchmaker
    Customer journey - UX - Purchasing process - Sign-up - Check out process -
    Social media activity - Evaluation Analysis - Recommendations - Diagnostic - Optimisation
  • Google Analytics: Channel analysis - Reporting - Diagnostic - Optimization - Recommendations - Users Demographic & Device Segmentation
  • Magento: Sales & Product & Customer - Reporting - Analysis - Diagnostic - Recommendations - Optimisation
  • Social Media: Twitter - Facebook - Linkedin - Instagram
  • Customer Reviews: CR software selection & Implementation - Data collection - Product review & Company review & Review Collection
  • Prospector Development
  • SalesForce Data Quality
  • Add fresh prospects into Salesforce
  • Reporting
  • Prospects data quality on SalesForce
  • Prospector follow-up
  • Data analyse
  • Data mining
  • Data search
  • Creation and update of web content on the company different websites through OpenCMS
  • Add products on the company websites
  • Prospect follow up and distribution of the information to the sales managers
  • Samples Management
  • Order and production management
  • Logistic support
  • Involvement in the creation of new marketing material (catalogues)
  • Selection of a media watch service provider
  • Mailing operation
  • Phoning
  • Phoning (French/English/Spanish)
  • Phoning data base creation
  • Mailing operation creation and launch (French/English/Spanish)
  • Client prospection (French/English/Spanish)
  • Selection of the request for proposal
  • Market study
  • Business intelligence
  • Entry and data processing
  • Participation to the international water exhibition "Hydro Gaïa" Hydrogaïa